An oft-overlooked aspect of opening a smaller school is your product distribution, or how you market yourself. Because you don’t have that existing brand recognition of the larger universities, you need to get the word out there about your school. By defining your clinic as a brand of one and communicating your standards in the same way that larger schools do, your students will gain a level of comfort and familiarity with your school. Telling a unique story behind the location or history of the school can put you over the top in terms of occupancy and success.
The fundamental of marketing for a School is that you must have a nice and beautiful educational website.
The good thing for many start-ups is that the Internet has made this marketing aspect considerably easier. You can now put your school on a level playing field with some of the larger branded properties thanks to the benefits of educational search engines like Google.com and with social media profiles as a great way to raise your brand recognition.
No matter how you break it down, it comes down to your return on investment as a school. But with no franchise fees and the opportunity to operate with your own customer service ideas and brand characteristics, boutique schools offer the chance to succeed as an independent educational service.
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